Categories
Eng-Business Eng-Marketing

Take Your Online Business to the Next Level, with Google Analytics

For all online businesses that are trying to make sales through a website, increasing visibility on the World Wide Web is of crucial importance. Google Analytics is a platform that actually allows you to track the number, and kinds of visits to your website, and provides you with an array of similar information – such as how many visitors return for a second look, how many visit from mobile phones, just to name a few. Having this kind of information literally at your fingertips can be invaluable when you want to draw up a solid marketing strategy for your brand. Here are a few simple tips on how to use Google Analytics to improve your online marketing campaign.

SEO for more hits

One of the most interesting features of Google Analytics is the search engine optimisation option, called SEO. This actually lets you see which keywords are attracting the most number of visitors to your site, and which ones are duds. Once you know this, you can use the keywords to your advantage to increase the footfall on your website. Take this route: click on Traffic Sources, choose the Sources option, then click on the Search tab, and select Organic. This will give you a detailed list of the kind of search words that lead to visits to your site.

Using the statistics, you can reinforce the use of the popular keywords on your site content. Also, once you know what kind of searches are leading people to your website, you can customize your business plans – whether in the form of new products or fresh marketing strategies – based on that information. Sometimes you’ll realize that searches for things you didn’t expect are leading people to your website. This kind of feedback could be invaluable, allowing you to expand, or even limit your services or tweak the content on your website.


SHARE THIS POST


You Will Like This Too

How to Build a Blog in Any Niche

Do you ever feel hard to build blog ? Or start to think that you have chosen the wrong topic? I am always believe that every blogs have the same opportunity to grow big, no matter what the niche is. This time, Gregory Ciotti, the founder of Sophistefunk ( a blog about music ) has […]

SPONSOR
EU and China Begin Talks on Electric Vehicle Subsidies Following Trade Dispute

In a significant development amid escalating trade tensions, China and the European Union have agreed to initiate consultations concerning the EU’s anti-subsidy investigation into Chinese electric vehicles (EVs). This agreement was reached during a video call between China’s Minister of Commerce Wang Wentao and the EU’s Executive Vice President and Trade Commissioner Valdis Dombrovskis on […]

Who Needs Landing Pages?

Who needs landing pages is often deemed as not so important question for many online marketer or online business owner. Business owner might not understand the importance of landing page for the business growth. It is actually the best part of business to make an investment for. In fact, many still confuse a landing page with […]

SPONSOR

contact us