Google Analytics Tips for Affiliate Marketers

4000 a month

This guest post is by Crispin Jones

Google Analytics is an invaluable tool for website owners, but it can be tricky for affiliate marketers to take full advantage of the tool.  With most affiliate programs, the actual conversion occurs on the merchant’s website, rather than your own site, so Google Analytics won’t be able to track the entire process.  Once you’ve left your website, the information trail will end.

Some merchant programs offer their own tracking systems, and these can be useful, but Google Analytics usually offers more robust data, and much more flexible reporting tools.  Here are a few ways that you can maximize the value of your Analytics account.

Use Affiliate APIs If Possible

Some merchants allow you to pass signup data via their APIs, meaning that the signup occurs on your own website. If this option is provided, it may mean some extra work for you in the short term (creating signup forms, and writing the code to pass the data to the merchant), but it will make it easier for you to track users throughout the signup process.

Track Email Signups

Many affiliates use an Aweber email list or an auto responder to capture user’s email addresses and send them a drip-feed of emails.  You can use Google Analytics to track your email signup funnel. To do this, set your newsletter signup “thank you” page as a URL destination goal in Google Analytics. You will then be able to see the number of successful conversions (which should match the number of new subscribers you see in Aweber), and the conversion rate.

If you get a lot of signups, but don’t seem to have many confirmed subscribers, you will know that you need to check your list.  Perhaps the opt-in message is being sent to your user’s spam folder, or you are sending too many emails, and people are unsubscribing.

Track Affiliate Link Clicks

If you have to send users off-site to complete a transaction, you can still gather some data about those users.  Google Analytics has a feature that allows you to track when a visitor clicks on a link, even if the link sends people to a third party page.  You can do this in one of two ways.

The first way is to use something called virtual page views.  With this method, Google Analytics will treat each click on a given link as though it creates a view of a given “imaginary” page.  You can set a goal for that page, and each click of the link will be treated as a conversion.

The second way of tracking those clicks is to use the Events feature.  This is usually used to count things such as video views, but link clicks can be counted too. You can set up separate events for each affiliate link you have, and get a breakdown of how many times each event has been triggered.

Use Alerts

The intelligence alerts feature of Google Analytics can be invaluable for website owners.  You can configure alerts for many situations – including peaks (or drop-offs) in traffic, high or low conversion rates, PPC costs, and a number of other parameters.  Google will send you an email if the alert parameters are matched.  This can help warn you about server trouble (if your site suddenly stops getting traffic), surges in traffic that you may want to capitalize on, and other potential issues.

Google Analytics is a great tool, but you’ll need to think carefully about what you want from your site, and plan your conversion routes carefully if you want to make the most of it.

About the author:
Crispin Jones writes for Twist Affiliate Directory  – connect with them on Twitter . 

Image courtesy of bulldogza at FreeDigitalPhotos.net

Want to be our next guest blogger? See our guidelines

This post valuable? Support us by liking our fanpage :)

What do you think about google analytics tips for affiliate marketers? Any missing tips? Please share us your opinion

Read other posts :
How to Really Earn from Clickbank?
How to Make Money Online?
How to Make Money from a New Blog as Fast as Possible

 

Real Money Online
Comments
  1. Thanks for the awesome post Crispin,
    Analytics tool is one of the best tools for website owners to track visitor stats and also affiliate clicks.
    Cheers and thanks again for the awesome post.
    Gilbert recently posted..Top Google Adsense Alternative-Best Paying ad networksMy Profile

  2. I have never tried Google Analytics before but it seems that many marketers depend on it. Good thing you have shared these topic. Thanks for sharing it.
    TracyAnn0312 recently posted..ארגון בני ברוךMy Profile

  3. Khaja moin

    GA is the best tool from Google. But if you`re in affiliate marketing I think clicky works much better than GA. Anyhow I didn`t tried Affiliate marketing so not sure about it.
    What do you say about it? Did you tried clicky anytime.

    ~@Khajamoin1
    Khaja moin recently posted..How Pinterest Makes Money?My Profile

  4. Thank you for the information. This article will be an inspiration for me to run and to learn more about google analytics. Greetings
    Agung Talaga recently posted..Ebook Panduan Cara Memperbaiki PrinterMy Profile

  5. Hi Jones,
    Thanks for these great tips. Analytics are great to help marketers know what’s working best for them. You have pointed out some important facets of Google Analytics and I hope your readers will get help from this post

    May you have a wonderful week
    Enstine Muki@easyretweet.com recently posted..7 reasons why your readers don’t share your blog posts!My Profile

ADD YOUR COMMENT

*

CommentLuv badge