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Four numbers get quoted in almost every discussion of AI Overviews: a 34.5% drop, a 58% drop, a 47% drop, a 61% drop. They are all real. They also measure four different things, and if you pick the wrong one you will build the wrong strategy. The short version: clicks per search have fallen sharply […]
If you’ve ever brought a bar of Cadbury Dairy Milk back from a UK trip and compared it to the “Cadbury” bar sold at your local American grocery store, you’ve probably noticed they don’t taste the same. That’s not your imagination — and it’s not a recipe tweak for the American palate. It’s the result […]
Every awards season, the marketing industry rediscovers the same word: bravery. Jury citations praise it. Keynote speakers demand it. Agency decks promise it. And yet, according to the 2025 State of Creativity report from Cannes Lions’ parent company, only 13% of marketers describe their own organizations as risk-friendly, while 29% call themselves highly risk-averse — […]
McDonald’s biggest drinks lineup expansion since the 1993 launch of McCafé has put the chain at the center of an unexpected controversy: is McDonald’s marketing energy drinks to children? The chain’s new McDonald’s Red Bull drink offerings, rolled out across several international markets, have drawn criticism from pediatric health experts who warn that bright colors, […]