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Every awards season, the marketing industry rediscovers the same word: bravery. Jury citations praise it. Keynote speakers demand it. Agency decks promise it. And yet, according to the 2025 State of Creativity report from Cannes Lions’ parent company, only 13% of marketers describe their own organizations as risk-friendly, while 29% call themselves highly risk-averse — […]
McDonald’s biggest drinks lineup expansion since the 1993 launch of McCafé has put the chain at the center of an unexpected controversy: is McDonald’s marketing energy drinks to children? The chain’s new McDonald’s Red Bull drink offerings, rolled out across several international markets, have drawn criticism from pediatric health experts who warn that bright colors, […]
In the middle of July, with Fourth of July decorations barely put away, Hershey’s own consumer content site was publishing party guides for something called “Summerween” — a portmanteau holiday, celebrated in July or August, that borrows Halloween’s spooky aesthetic and drops it into the height of summer. Retail workers have documented shelves stocked with […]
On July 21, 2026, Kraft Heinz and The Walt Disney Company announced what both companies called a “landmark, long-term multi-year strategic alliance” — and the stock market barely blinked. Shares of Disney and Kraft Heinz each edged only slightly lower the next morning, a muted reaction to a deal that will place ten Kraft Heinz […]