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Eng-Marketing

Is McDonald’s Really Marketing Energy Drinks to Children?

McDonald’s biggest drinks lineup expansion since the 1993 launch of McCafé has put the chain at the center of an unexpected controversy: is McDonald’s marketing energy drinks to children? The chain’s new McDonald’s Red Bull drink offerings, rolled out across several international markets, have drawn criticism from pediatric health experts who warn that bright colors, […]

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Eng-Marketing

Why Seasonal Marketing Now Starts Months Earlier

In the middle of July, with Fourth of July decorations barely put away, Hershey’s own consumer content site was publishing party guides for something called “Summerween” — a portmanteau holiday, celebrated in July or August, that borrows Halloween’s spooky aesthetic and drops it into the height of summer. Retail workers have documented shelves stocked with […]

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Eng-Marketing

Brand Partnerships Are Becoming More Experiential

On July 21, 2026, Kraft Heinz and The Walt Disney Company announced what both companies called a “landmark, long-term multi-year strategic alliance” — and the stock market barely blinked. Shares of Disney and Kraft Heinz each edged only slightly lower the next morning, a muted reaction to a deal that will place ten Kraft Heinz […]

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Eng-Marketing

AI Is Now a Core Marketing Capability, Not a Tool

Seventy-five percent of enterprise IT leaders say their organization is piloting, deploying, or has already deployed some form of AI agent — yet only 15% are working with agents that operate with full autonomy, according to a 2025 Gartner survey of 360 application leaders. That gap between “using AI agents” and “trusting AI agents” is […]

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