This guest post is by Diana
For all online businesses that are trying to make sales through a website, increasing visibility on the World Wide Web is of crucial importance. Google Analytics is a platform that actually allows you to track the number, and kinds of visits to your website, and provides you with an array of similar information – such as how many visitors return for a second look, how many visit from mobile phones, just to name a few. Having this kind of information literally at your fingertips can be invaluable when you want to draw up a solid marketing strategy for your brand. Here are a few simple tips on how to use Google Analytics to improve your online marketing campaign.