1) Industry-Specific Promotional Items
It was common for many decades for companies to give away promotional items whenever they get a chance (and many still do), but oftentimes these items wouldn’t be remotely related to the product or service on offer, and therefore the item is seen as little more than a cheap gift.
However, when you give away industry-specific promotional items you have the strength of your niche on your side. In this manner you can give away:
- Beach balls and towels if you’re a beachwear or surf shop,
- Sun hats and cool drinks if you sell suncream,
- Desk trinkets (a small calendar or pen pot) if you sell office furniture.
