3) Online Crossovers
Though you’re going to want to maximise your real world advertising budget, it’s entirely possible to allow both your real world and online budgets to work hand in hand to produce some pretty spectacular results.
These crossovers work very well when you place Twitter hashtags (a clickable word or phrase) on your real world advertising materials, such as your aforementioned promotional items or advertising banners. When your customers see these hashtags they will instantly know that they can follow in on a conversation happening on the popular social network, allowing you to speak with your customers directly.
