So, how to gain more followers on social media?
- Fans voting
Voting is fun for the audience. Not only they get to choose between A and B; but they also feel heard. When your audience actively makes votes, they become part of the brand. As for a business, voting helps to lead the direction. A company can learn what kind of product is highly favored by the customers.
- Personalize the experience
A brand should provide customers, a unique experience. It has to be t’he stuffs that keep consumers exploring the product or service. Moreover, a brand has to be able to reflect a follower’s identity. Interaction can come in different forms. For instance, mentioning a follower who has been visiting your booth or ‘taking’ them to backstage where the preparation takes place with the images you post on social media platforms. This way, a customer can have a personalized experience from a brand. Eventually, they will ‘voluntarily’ follow your social media account because your brand can give a unique experience.
- Fans contribution
Social media can actually delegate your messages to the world. Followers can submit a photo and tag a brand. This post will then be seen by their peers who might be curious about your product and want to find out more. This idea has made a follower, a marketing channel for a brand. Contributions can also be done using a social media contest where followers can win a reward after joining a quiz. This is a viral social media marketing with less effort!
