- Link building
If your business has a website or blogs, you can link them o your social media accounts and let customers read stories about your events or experiences. You can also become an expertise in your industry by sharing tips and tricks related to your business. This also help to increase website traffic.
- Monitoring
Social media platforms need to be monitored. Not only about the customer’s comments but also what’s going on around the circle. This opportunity helps to leverage your business by knowing the trend or find out customer’s opinions about your business – what they’re actually talking about behind you.
You can also utilize social media marketing tools to schedule your posts. This help to save time as there are many social media apps to use such as Hootsuite or lategram.me.