- Choose the right platform
Each social media has a different purpose. For instance, Twitter allows you to write up to 140 characters whilst Facebook lets you write for as long as you want to. Each serves a different audience. Hence, when promoting your business, it’s better to know which social media platform is the most suitable. Let say, if you’re a travel agent, it’s best to use Instagram to post destinations you’ve conquered and let others see them through your lens. Remember, your followers are your brand ambassador. If they like what they read, see or hear, they would definitely spread the word out.
- Always listen to your followers
Social media marketing is about two-way communication. You can’t just post something every day like a robot, without noticing your followers. It’s important to be engaged with your customers. Asking how their day is, or answering their questions, are parts of the vital functions in social media network. The social media platforms are like digital customer service department for your business.
