Social media marketing is becoming a powerful tool to grow a business. Entrepreneurs are now aiming at this approach to reach their target market. A research done by marketing company, Hubspot, showed that 95% of world’s big companies admitted that social media has an important role in their business.
To give you a hint on how important a social media for a business, here are some of the benefits!
- Improve brand’s visibility
Even when you don’t advertise your product on newspaper or television, you can still make it visible through social media platforms. Customers will find it easier to find something they need from online platforms. They get an insight on how other people review a product and it’s not something they can see from TV. A Twitter user can hear about your business when they stumble upon their newsfeed and read a Retweeted post from a friend. Someone who is skeptical may become loyal to your brand in the end.
- Convert audience to customers
A post on a social media platform can increase your chance to convert an occasional reader to a loyal customer. Social media marketing helps you to interact with your new and old customers in many ways. From images to videos, from blog post to customer to comments; these are the elements that can result in a conversion.