This guest post is by Alexis Bonari.
Your daily posts may be the bread and butter of your blog, but they are only a drop in the bucket in what you can do with your blog. E-books are easy to create, and they open up a world of possibilities for your blog, from providing additional value for your readers to creating an additional income stream for your business.
If you haven’t yet created an e-book for your website, you should. Here are a few ways that an e-book can benefit your blog:
It Establishes Your Authority
You can only share so much in your blog posts. The length is a natural limit to how much of your expertise you can share. By creating an e-book, you can explore your topic in great detail, showing off your authority on the subject. Your e-book becomes a virtual calling card that you can use to establish your expertise when trying to recruit new readers or to land more jobs.
It Offers Readers More Value
By allowing you to share information in greater depth, an e-book allows you to offer your readers more value. They don’t just get daily blog posts that skim a topic. They get a comprehensive book that offers them great detail about the subject of interest, providing them more information to solve their problems. The e-book can help you to funnel more traffic to your blog and to get more referrals.
It Helps You to Grow Your E-mail List
Offering an e-book as a free gift is a great way to grow your e-mail list. You can offer the e-book in exchange for readers signing up for your e-mail list. You can then use that list to promote your future products, including e-books that you create for sale. The key is to be sure that you offer a standout e-book that has information that readers want and that delivers on all its promises.
It Helps You to Grow Your Income
Whether or not you plan to sell your e-book, it can help you to grow the income from your blog. A free e-book can drive traffic, grow your e-mail list and establish your authority — all of which will attract more customers and convince them to buy more of your products. Of course, if you sell your e-book, you can drive your income through your sales. Again, the key is to make sure your e-book is a standout that gives readers the information they need.
If you are an authority on your subject, it doesn’t take much to put together a quality e-book. By creating an e-book, you can help to drive more traffic to your blog, grow your income, and create a stronger reputation with your readers (both new and old). If you haven’t already created an e-book, doing so might be just the thing you need to take your blog to the next level.
Have you created an e-book for your blog? Tell us how it has helped you in the comments!
Image courtesy of Atelier.net
About guest blogger
Alexis Bonari writes for one of the largest open databases of college funding opportunities. Specific topics like nursing student grants are described in detail to provide multiple resources for students.