How to increase website conversion is vital strategy for business growth. If your conversions are lower than you expected, you’re probably missing this one really important page add just one piece of content to your strategy in the right place.
Whether you’re running paid ads to your website or you’re just relying on SEO or organic social media to get them there, your visitors aren’t exactly converting like you want them to. That’s why you’re here right?
There is one critical piece of content you can create and then put right in the middle of your funnel to drastically improve your conversions no matter what you sell or what you offer.
This strategy works because it’s the same thing master marketers have been doing for decades and they still do it here today because it works so well and that thing is called a pre-sell article.
Here’s What Most Business do to Increase Website Conversion:
- Run ads on Facebook or on Instagram or Youtube and then the ads just talk directly about the product or service they’re offering.
- When customer get to the landing page often it’s just a sales page and all those potential customers just have one choice to make either buy now or don’t buy.
- There may be some information specifically about what you offer, your benefits, some testimonials but what about the part that gives them background information they need and the understanding they need before they’ll ever really believe that they need what you can give them.
Increase Website Conversion with Pre Sale Article
That’s where the pre-sale article comes in.
A pre-sale article is an article that lives on your website, possibly in your blog section that educates your prospects first before making that offer to sell your product or service and you’ve probably seen versions of this before in magazines where it goes by a different name.
Commonly called as an advertorial article. It looks old but it still works today for good reason. It gives context, it educates and it informs before it ever asks for a sale and in the process of educating. When you do it correctly, you’re creating desire or need in the reader for what it is you can provide them with.
For example, you are an event planner and you create a pre-sale article about what goes into planning a company holiday party. You’d want to start by giving some good solid tips while also making it clear that there’s a difference between what an inexperienced party planning office manager can pull off and what a pro could accomplish with the same task so you’d want to include photos of your events that you’ve worked on here and there.
A certain percentage of your readers would start to get the message that “Hey … our company holiday party may need to be outsourced and the photos look pretty great”. That is probably the way to go then you’d want to end the article with some more traditional sales page elements like a benefits section (benefits of working with you rather a row of testimonials).
Finally, add call to action that if they want to go above and beyond what they could do themselves they just have to fill out this form and get more information.
What a pre-sale article basically doing here is educating, building trust and then seamlessly persuading people into actually wanting to buy what you’re already selling.
No matter what your niche is, no matter what you provide or sell, there is a way to do this, as long as you solve a problem that people are having.
For this type of articles, once you figure out what it is and once you have it written, you can start running ads to it or just promoting it organically on your social media.
