2. Instragram
Instragram has become the rising star of social media and in the short time since it was purchased by Facebook it has managed to attract a decent amount of active users (over 100 million to be more exact). You might ask me why I chose to talk about Instagram and not Facebook, but the reasons are obvious. According to guestpostshop.com Instagram is one of the most powerful brand promoters, which uses visual techniques to attract followers.
In addition to the beautiful photos which you can customize (with the help of the various effects like Brannan or Lo-Fi), this social network has also recently added an option for uploading and editing 15 seconds videos. This feature is essential for businesses which want to show sneak-peaks of their products or a behind-the-scenes view of their company. Last but not least you can also create contests or scavenger hunts to increase your online presence.
3. Pinterest
Pinterest is one of my favorite social media platforms, and this is probably also the reason why I have chosen to talk about it so much in the best. According to recent studies it is the best place for businesses to showcase their products. As a matter of fact, the vast majority of pinners are women between the age of 35-45 years who love shopping.
Many social media experts have said that pins which include price tags and sources are more likely to be repined or liked. From the marketer’s perspective, Pinterest is easy to use, accessible and visually delicious. As far as SEO is concerned, every pin can create a link back to your website. Nevertheless, you will have to approach your Pinterest strategy carefully, as it should not be all about your brand. The whole idea is to be sociable, to create a loyal community, and to curate as many interesting and relevant boards as you can.
Author Bio
This post is written by Anna Robeson. She is an expert when it comes to social media. As far as she is concerned, every social media platform can represent an opportunity for gaining more outreach. She supports the opinions of experienced bloggers when it comes to content marketing and social media awareness.
