Headline: A boring top will also bore your conversion’s line. Grab eyes with spontaneous, fun and witty headlines. Break that line enough to make them read your entire content. An example:
See the effects? Stop the “six ways; seven ways” non sense and add style to your writing.
CTA, layouts and snappies: Run tests over call-to-action buttons. Make sure your call to actions are not plain email adresses or a phone number. They, in addition to be interactive, should be well places and attractive to grab the attention of users. “ohh! Today its different.. must be something new, isn’t it??” should be the though process of the viewers. Last but not least, pick some great snaps to make your mail and content super trendy.
2. Spiralling high conversions
Every site gets new visitors, a few returns. Successful sites have a rich set of audience who visit them daily or on a regular basis, leading to high conversions. So when you run an A/B test, make sure there is real conversion from a large portion of those audience.
Further, like you can’t difference between drinks if taken together, when you run test concurrently, it is hard to understand the common trends of your converting audience. So run individual tests, one element at a time.
3. The Sands Of Time
“xyz survey says that by keeping xyz as head line, more amount of mails are opened.” DO NOT fall for these traps unless you want to be an online sheep. These are a great way to spend time except very few marketers have spare time these days. Value your time and implement only those changes which are unique yet effective, in a long run. Be a tiger, mark your own territories, make your own rules and, rule the world of online marketing.
4. And…….Action!
“I have read somewhere the percentage of satisfaction with conversions through A/B tests is low to none. Should I spent my money and time on such tests?” Reality may vary, however, if you do not run them at all after a long planning, you will keep your wondering and guess game going and never have the answer. Run the tests and make sure you come up with result. To attain great conversions, run A/B tests for each and every element and take actions and switches accordingly.
Patience and decisions are your source of light in the dark tunnels of conversions. Make full use of them enlighten them with the flare of these tests.
This post and all images submitted by Jignesh Parmar.
Jignesh Parmar is the Digital Marketing Analyst & Strategist at Intesols. For the last three years, he is helping small businesses and start-ups to gather the right online marketing tactic. He is passionate about everything digital, and his life revolves around online marketing world.
