- Give insights
Fans will come back if a social media platform gives them what they need. Always keep your social media updated with tips and tricks apart from selling your products. Related contents may be valuable for the fans because they know they can get something just by following your brand.
- Add social sharing buttons
Believe it or not, if it’s easy everyone would do it. Thus, make your audience feel it’s so easy to share your contents through the social sharing buttons on the side or below your information. This helps you get more followers as more people know about your brand.
One thing to note, the success of social media marketing isn’t only measured by how many followers you have; but also how audience interact with your brand, discuss and share the contents and talk about it in their circle.