How to create a sales funnel might be one of your challenges in growing a business. Not just a sales funnel yet the one that generating profit. It’s vitally important that you not only get good at using the software and using the tool.
What is a Sales Funnel?
Most people obviously have heard of a website. Everyone’s talking about website, should I get one? is the common question. I don’t think that doesn’t have a website you have to have a website to exist, and that’s kind of a funnels are today.
Funnels are the future like they are the evolution of websites that’s where everything is going people always ask me like, well do I need a funnel for my business and I was kind of chuckle because they don’t understand the strategy when they do. It’s like oh wow, like there’s no point to a website. The only thing I need is a funnel.
Example on How to Create A Sales Funel
You create an information product how to grow super tomato. You create a website as my landing page and I buy google Ads to promote my product to my targeted audiences. I set $10/day with Google Ads. The price for my product is $37. On average, every $10 I spend, I generate 1 sale ($37) – I had profit $27.
One day, Google changed the algorithm and cause the Ads price hike. Price per day to buy ads is $50/day to invite the same amount of visitor that might buying my product in my website. That’s mean I am losing $13 every day even though I made 1 sale per day.
After the failure, a friend of mine suggesting to create an upsell products. What do you mean by upsell? Upsell is kind of like McDonald’s.
You’ve been to McDonald’s? You know when they offer you a hamburger, they actually lose money. Those money for the ads and the promotion, the mark.
So silly, hamburger price for 2 or 3 bucks and it costs them four or five dollars to get you there and then drive-in. They added this little sentence on there and said “hey would you like fries and a coke with that?” Guess what, the majority people say “oh yeah sure, throw that in there”. That the fries and the coke is where they make their money. That’s why McDonald spend 3 or 4 dollars to get someone there, they sell a hamburger for two dollars, they lose the dog, and they add fries and a coke, and all sudden – boom, they’re profitable.
That is how to create a sales funnel. To make it profitable, what you need to do is an upsell. You can sell the next thing to someone who need if they bought your first product. Let’s say your first product is $37 and you upsell is $197
If you sell an information about how to plant super-tomato, you can upsell a gardening kit. With you make sale a day for $37 and 1 upsell out of three means you made extra $65 for every product you sold. That means you spent $50 a day and you were making 102 dollars a day so we do the math on that, you were actually making $52 every single day now that is when the whole light bulb went off my head. That’s the secret. if I can spend more money to acquire a customer then I win and that’s when I realized my website made me broke but funnels actually made me money now.
There are so many ways to do funnels and I can put funnels into any business. I started going into really competitive markets where there’s tons of competition and I would look at these people. All I had was a website selling a product. I would take that concept and I would go start adding upsells and down sells and adding different things in there and I start competing against these people.
A funnel is the secret, that’s what gets you from breaking even to becoming profitable if you’re doing well. How you start taking your business and scaling it. You make more money for every single person who comes into your funnel.
Funnels are the secret to growing businesses and getting your message, your products, your services out into the world. Now obviously there are lots of different types of funnels.
Some of the funnels are specifically for selling the product like the super tomato plant and then sell your gardening kit.
Some funnels aren’t for that, some funnels are for generating lead then you send emails to them and sell them things in the future. Some are generated applications, you can call on the phone, some are funnels to get people into your actual location.
There are different funnels for different situations. I think a lot of people think the funnels are this mysterious thing, yet it’s happening every single day right now. In fact, if you run an offline business, I promise you already have a funnel. It may be a really bad one but you have one.
Think about it. Let’s say you’re a chiropractor or a dentist or something right somebody sees an ad they drive by to see your billboard and see your place. They get a referral and they come to your location and walk up to your door. What’s the first thing they do? They open the door and walk in, now something’s happening – they’re coming into this funnel. Now they’re greeted by somebody, could be your front desk receptionist or whoever and they’re saying something, they’re trying to get them to schedule an appointment or set up a call or whatever the thing might be and then after that happens, they take them to the next step and the next step and every business has it.
There’s some kind of funnel so then a process you’re taking people through all the time and the online funnels are the same thing people think is something different but it’s not. It’s if I’m driving out from Facebook they’re going to come somewhere to a page and maybe, trying ask for their email address or maybe I’m selling them a product or I’m taking them down this path just like I would if I was selling somebody face to face.
Cool thing about funnels it’s not something new or different they’re not used to. It’s the same thing you’re used to. It’s just in an online format but I wanted you to understand that’s what a funnel is.
I want you understand the one core concept so whoever can spend the most money to acquire a customer wins. That’s how you grow a company that’s how you beat your competitors. Let’s say some more products and say your ads more out there that’s how like all the things that you want in business. All come off of that concept and the way you’re able to spend more money profitably is by having a funnel.
Here’s an Explanation From System On How You Can Create A Sales Funnel for Free
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Think about your existing business – think about the business right now. Let’s say you do have a regular website – how do you restructure them into an actual funnel and start thinking about those things to get you excited about sales funnel.
