Copywriting example is good form to learn about copywriting. As you may understand already that copywriting is a method to persuade people do something in your favor, mostly in term of business. That is why copywriting is an integral part of marketing process. Yet, many people not understand exactly what copywriting is. That is when a copywriting example can come in handy.
By seeing example, you can simply understand a matter easily. Here are some copywriting examples.
Copywriting Example to Make People Subscribe
Email marketing may be the easiest place to find copywriting example. Below is a copywriting from youtube, offering users to buy Youtube TV subscriptions with special price.
The headline (email subject) is clear about what you will see if you click on it.
Inside the message, it is highlighted the benefit of the subscriptions and special prices.
Next, call-to-action sign available to ease viewers do the desired outcome.
If the viewers still not sure and keep scrolling down, you remind them again about the benefits you will get and of course call-to-action sign.
Copywriting example above is from marketing giant, Google. It’s so simple and people know the brand Youtube.
Copywriting Example to Encourage People to Buy
The second copywriting example is from systeme (Check HERE), all-in-one marketing software. The technique is similar. The email subject is Get All the Raw Video Files and PDFs from Our Courses.
What inside the message has been spoiled through the email subject. All the benefit being explained with the used of bold font, emphasizing it.
Call-to-action sign is clear to encourage viewers doing what the desired outcome is.
Rather different from the copywriting example from Youtube is that the second example adding social proof — comments/testimonial from other users that showing this offers should not be missed by you.
At the end, call-to-action link is there.
Let’s take a look at the third example of copywriting.
Copywriting Example to Encourage People to Visit App/Website
This example come from Hyatt hotel. The copywriting is simple. Highlight on what you suggest the viewers must do. Remind them about the benefits that they may have and could get. Ask them to check the apps or website.
At the end, there’s probability viewers will make a room reservation if Hyatt has offers suit the viewers need. This copywriting send out on the first week of December, a month when busy holiday season is about to start, it is a good timing.
Understanding Copywriting Example
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Looking at the copywriting example is the best way to understand copywriting. You can witness yourself, there can be many form of copywriting, and there can be many form of outcome.
Read: Copywriting Course
Most business will always involve with copywriting because it is part of marketing process that is crucial to create profit to your business. This does not mean, you can not use copywriting for non-profit organization. Do not forget, copywriting is a technique to encourage viewers do what you want them to do.
Note: you better have tracking tools to measure your copywriting is effective or not. Having tracking tools is the best way to know if our copywriting successful or not. Then you can keep the technique that is really work for you.
