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A Number Worth Sitting With Before Talking About AI Before getting into what generative AI is about to do to social media, it’s worth sitting with a specific, uncomfortable data point: the share of Americans who say they don’t have a single close friend has risen from roughly 3% thirty years ago to about 12% […]
Spider-Man never gets a close-up in Liquid I.V.’s newest ad. He swings through the background of nearly every shot, disarming muggers and catching falling construction debris, while the camera stays locked on his oblivious best friend, Ned Leeds, wandering down a sweltering New York sidewalk with his headphones in. Ned never notices. The ad, titled […]
A wine brand built its 2026 flavor launch around a bra. Not as a background prop, but as the entire premise: Echo Falls, the UK wine label owned by drinks group Vinarchy, launched its new Blue Raspberry flavor by unveiling the “Carry-All,” a bra top with built-in cup inserts that hold a chilled 125ml serve […]
A Marketing Shift Worth Understanding, Not Just Noticing Scroll through social media in 2026 and you’ll notice something that would have seemed strange to marketers a decade ago: some of the most effective brand content isn’t coming from professional influencers or polished ad agencies at all. It’s coming from actual retail employees filming themselves on […]