Most Common Terms in Online Banner Advertising
Impression: Each time you banner stacks on a site is called an impression
Click: Each time a viewers clicks your ad.
Conversion: Each time viewers fill in the form for data otherwise called a lead.
CPM (Cost per Miles): If you are wondering the true meaning of CPM, in short this is a method of measuring the amount you will pay for banner advertisement. Most times, you are charged on a CPM premise. That implies you are charged for each 1000 impressions. For instance, a $2.00 CPM implies you pay $2.00 for each 1000 impressions your banner gets. Additionally, be careful of banner advertisement rules that are charging $4-$5.00 and even up to $15.00 you ought not to pay more than to $ 2.00 for commercial banner promotion.
CPC (Cost Per Click): CPC implies advertiser will just pay when viewers has made click. For instance, if viewers click on your ad then you are charged contrasted with impression when your ad loads you are charged.
