Blogging Business Lessons from “Act of Valor”

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It is always nice if what you offer is highly anticipated by so many people. Particularly if you are blogging business, then you must be more than happy if your blog content is most wanted by many readers on the net.

I bet many of you know Act of Valor already, it hits box office in the first week of the opening launch. So, what is “Act of Valor” do here in this post? I can say, it has many great aspect that a bloggers/online entrepreneurs can learn from.

I believe only few people doesn’t know if I talk about “Act of Valor”, why? The promotions are great. You can find the thriller in You Tube, that’s right You Tube is great stuff to take your business to a higher level.

You tube is not the only one factors that make this movie (Act of Valor) goes viral. The promotion team has found a great amount of budget to spent and the perfect momentum to launch. They found that this genre is hot at the moment, thus people expectation from it will be high.

The similar story in video games (Call of Duty and Battlefield) have made great sales which mean consumer accepted this particular topics. Then the movie set to hit the market too, in the right moment. Action thriller, war story, heroic actions … many likes that kind of story … so it is just like throwing chickens to a hungry alligators …

Great market research, promotions, story, and huge market … what else will hold this movie down …

Plans, Budgets, Promotions … everything set up, all clear and the product are ready to sell. It’s the time to take a look at market reaction toward it.

Bring the reality in

I found interesting report from wikipedia :

“ In 2007, Mike McCoy and Scott Waugh of Bandito Brothers Production filmed a video for the Special Warfare Combatant-craft Crewmen which led the United States Navy to allow them to use actual active duty SEALs.

After spending so much time working closely with the SEALs, McCoy and Waugh conceived the idea for a modern day action movie about this covert and elite fighting force Relativity Media acquired the rights to the project on June 12, 2011 for $13 million and a $30 million in prints and advertising commitment. called it “the biggest money paid for a finished film with an unknown cast”. The production budget was estimated between $15-18 million “

And another reports from Los Angeles Times:

Ads in the Crowds

“As I mentioned above You Tube is not the only factors that made the movies popular. The Ads take the role too. Tens of millions of dollars to an extensive marketing campaign which included four ads in Super Bowl and online material targeting video game players

Goes viral (Offline)

“The expensive marketing campaign supported with the ‘word of mouth’ of consumers are the biggest asset for Act of Valor opening success” … Kyle Davies.


When The Bad Thing Comes

Despite of the success story at the opening launch, the collateral impact is also great. Too bad it is the negative one.

As you might already know too … many people have high expectation from this movie. And most of critics comes to one point …. the poor acting.

Here are some of the bad comments about the movie :

“… the men playing Navy SEALs are real Navy SEALs … They may know how to pull off special ops, but they sure can’t act and the lame dialogue makes their interactions even more embarrassing” …

“ … It’s been said a few time, but the bad acting kill all the attempts at humor or camaraderie. It would have been more interesting to just watch the guys not acting, documentary style … ” …

“I hate when an otherwise great movie falters when they use incorrect uniforms, lingo, etc. Hopefully other movies will made in the same vein as Act Of Valor but with more refined stories and better acting” …

So, what’s it to you?

Can you imagine how you feel if you were one of the “Act of Valor” production teams?

Spending so much funds, times, energies, and minds to make a 101 minutes movie … Having a good responses are everyone want to be, but listening to the bad ones? Maybe only few of you willing to do so.

It just like a blogging business … making a great content is not an easy thing to do moreover you have to deal with the bad comments of your consumers/readers.

What you going to do when you are having bad comments on your product/blog content become more important for yourself to grow bigger on the net.

Action to consider in dealing with these kind of comments

# Keep Your Mind Positive

It is quiet normal if you planning on direct assault or comment revenge. But if you don’t do that it means you are extra-ordinary entrepreneur. Keep your mind positive, maybe deep inside this hard critics there is some point you can take to develop a better products.

# You Won’t Satisfy Everyone

Many prominent bloggers already realize this factors so why shouldn’t you. Don’t push yourself to be perfect in blogosphere. There will always the pro and cons to you, it could be a number of reasons including the product quality or popularity.

No matter what you try to fix it there will always certain groups that won’t like you.
Dont’ waste your time in this, focus on groups that like you better and grow with them. All you have to do is search for these groups.

# The World of Anonymity

The blogoshpere have given many people chance to say everything they want even though the most forbidden words. They can easily typing insults never seems as harmful as doing it in real life.

So don’t pay to much emotion on these insults if you want to keep moving forward in your online business.

#Spread Your Idea

The best thing to deal with these kind of bad comment is keep spread your idea. Focus on what the issue is not to distract personally. Most people get distracted and make personal insult … this will endanger your online credibility, so be wise to handle it.

That was it. Internet has given many opportunity for everyone who willing to do so. One thing for sure is … you will find it hard to predict what will people say about you on the net. The best thing to do is keep your mind positive and focus on your own plan, don’t get distracted.

So, would you do me a favor now? Please share this post if you find it interesting! Or if you have any experiences in dealing with bad comments I would to hear it, please share in the comments box below.


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  1. Viola Tam April 1, 2012
    • Okto April 2, 2012

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