Social media platforms are slowly but surely becoming the back bone for future SEO practices. The release of Penguin 2.0 has proved once again that social signals are essential to promoting an online brand and that only SEO techniques are not enough to grow your online presence. In addition to this, brands should be present wherever audiences invest their time, attention and money. In other words, social media is important for two main reasons: it can attract traffic to a site, and it has the potential to increase sales. But with so many social media platforms around, how will you know which of them to choose? Here are three excellent social mediums that you should definitely include in your online campaign.
1. Google Plus
If there was ever a social media platform designed with business in mind, it is Google Plus. It is the second largest social network, and it is also Google which makes it irresistible for SERPs. In addition to this, you can add the Google Authorship Mark-up for even more authority. Google authorship will become an essential parameter for search engine queries for various reasons. First of all, images accompanied by a small image of the author look better on SERPs, and they statistically receive more clicks. On the other hand, authors with prolific careers will slowly gain more credibility online, and their articles will rank better.
Considering that a blog section is essential for every business site, you will be able to attract more traffic using the authorship mark-up. Furthermore, Google plus also has a lot of interesting features like “Communities”, “Hangouts” and smart hash-tags that you should take advantage of. Everything you could have ever wished for is packed in a beautiful looking social network that will definitely have a promising future.
14 replies on “Three Social Media Networks to Include In Your Online Campaign”
Thanks for the post. Here you are talking about google+, instagram and pinterest. But what about facebook. I think it is leading social website.
Hi Okto,
I think among these three Google+ is best social network there are lot communities about each topic and in each there at least hundred of members especially when we talk about blogging.
Hi Okto,
The privilege is all mine finding myself here once more! To be franks with you, I’m yet to register with instagram! Hahaha
Thanks a lot for the reminder!
Seriously buddy, i do not see how instragram help, i think its solely for pictures or am i wrong?
Google+ is rising star in social media platform I believe.Thanks for sharing your feedback my friend
There’s no need to rush. Focus on what work best for us and jump to the next when we ready is the best strategy to cope with social media. Thanks for stopping by my friend
When a new company or person starts a Twitter, Instagram, or Google account, many are confused about the use and meaning of the “hashtags.” One of the most frequently asked questions I get when I work with companies with no social media background is about hash-tags.
Hi Samuel,
Honestly I don’t have any experience on this platform too.
Hey Okto, nice summary of social media platforms. I concentrate mainly on Google + and Twitter. But I realise I have to get more into Pinterest. I guess I should read some of your other posts for more info?
Hi Ashley,
I guess we won’t have enough time to cope with all social media platform. Pinterest is good if we have a lot of quality images (or infographics) to share. Doing so we can easily generate huge and instant traffic. I’d be more than happy to see you around here often 🙂
Thanks for stopping by and leaving us feedback
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hmmmmmmn…. looking at the instragam… it helps depending on what kind of brand you are building and the reader you are trying to pull together.. photo or pictures what will attract your desired targets.. you know what will work. at the rate instagram is growing,,, it should not be ignored
HI Okto
Well I must say that Google+ is the best social media among these 3 networks. But I was wondering that Why don’t you listed Facebook in this list.
Facebook has the more power than Google+ in terms of delivering high traffic. Quora is also a great network where we can target our readers and can drive them to our websites.
BTW Thanks for sharing it with us. 😀
Hi Lisa,
well thanks to Anna who give this wonderful post about social networks. Yes I do agree that facebook is the best delivering traffic to our blog.