Principles of marketing strategy is important to help you focus in marketing campaign. With everybody screaming at you to try many marketing platform, it is easy to see that things can get way over complicated, confusing, and overwhelming. What really marketing output you are hopefully after are the proven marketing fundamental concepts. It is the marketing job to bridge the gap where ever your customers are right now to where they’d like to be. With all that said, let’s dive into the principles of marketing strategy.
Alignment
Alignment includes market, message, media, match as easier concept to grasp. This part essentially figure out what we’re trying to do, who we’re trying to do it for, why we’re doing it, how will we even know that we’re successful and making sure our marketing is accountable to the end objectives.
Market is essentially the Who – ideal target market, the person you are trying to sell or trying to market. This is where ideal customer avatar takes place. It is a fictional representation of a number of different characteristics that accurately describe the person you trying to market to. These are going to be things like their demographic details, geographic details, and psychographic details. Your goal is to really understand your ideal target market better than they even know themselves.
Message is essentially the What – what are you going to say to them in order to make sure that it is resonating and the two are connecting with them. Two important parts here are miracles and miseries. The miracles are your ideal target markets, wants, and dreams, basically what they are after. The miseries are they fears, frustrations, nightmares, basically everything that they’re trying to move away from. Your job is to help them bridge the gap away from their miseries and towards their miracles.
Media is essentially the Where – media is part three of the alignment and it must be after you understand your market and your message. End up choosing media just because it is advised by someone without understanding your market and your message will bring you to miserable result.
Pre-Eminence
Your goal should be your customer most trusted advisor. The basic is to give first and let relationship follow naturally. Doing so you are going to able to perform marketing in position of power and from value rather than from need and from kind of always won’t look in to take from people. It is no surprise that we do not like people who are needy and are always trying to take from us.
Differentiation
Today world is hyper-competitive. In order to stand out, to get attention, to be remarkable you need to do something different and here’s the key:
You want to make sure that whatever form of differentiation or whatever you are doing to be different is actually valuable and actually matters to your customers because there’s no point really being different in a way that they don’t care about or they won’t event notice. This is where unique selling proposition takes place.
You need to find common similarity with what customer want and what your business do better than anybody else with your unique skills or products benefit.
Be careful because it is so easy to fall into the trap of doing something so new and so exciting that nobody understands or nobody even wants it. You do not want to sell something that nobody wants.
80/20 Marketing
One of the best ways to take good marketing and make it great marketing and make it absolutely world class. It is also a way to turn losing marketing around in order to start generating profits for your business.
It is mean 80% of your result are going to come from just 20% of your efforts.
Implementing Principles of Marketing Strategy
The principles of marketing strategy should help build your business better. These simple principles will allow you focus on your best performing marketing. Doing so, you are really holding marketing accountable so you can find out the small things that are getting you the best result and where you are going to be able to re-allocate and re-invest your budget to make sure that you keep moving forward.
