This guest post is by Sarah Johnes
Email marketing can be very beneficial if implemented tactfully. So, how do you think you can sell your products without sounding very desperate? Simple strategies can help you upsell products and understand your customer requirements. Let us look at some measures you can adopt to sell even without customer realization.
Sell What They Like: The knack of great upselling comes with knowing customers and adhering to their interest. When targeting emails be aware of your customer needs and shopping habbits. Knowing customer demands, while joining your email list, enables you to divide them and target accordingly. Once customer satisfaction and trust is developed you can target other products of their interest. Gain customer confidence by serving what they want and not what you have. Once they are convinced upselling other products can get easier.
Strike A Conversation: After knowing what they like strike an effective conversation. Develop a friendly rapport with customers not a sales driven marketing pitch. Strike a conversation discussing about the product of customer interest and intiate about your specialization. Upselling in the most tactfull manner leaving customer unknown of your intention. Alluring content accompanied with a friendly customer driven approach is more important than mere irritating sales offers. Make it a two way relationship where customers can speak out what they want.
What makes them open their inbox: Engaging customers with an effective conversation must involve offers of their benefits. They require a product but you can initate yours in a tactfull manner if its similar to their requirement. Focus on the plus points and similarities that make your upselling more stronger. Convince your customer as to why your product is better than what he requires. Make sure that your product is appealing and similar to their need orelse your sales pitch can annoy them. A well crafted sales email with alluring content and unressistible offers , can get you desired results. Remember this may not be applicable in all cases, customers can get annoyed even with your excellent sales pitch.
Know When To Stop: Not always will you get what you desire for. Your upselling strategy may go for a toss and but you should know when to stop. The sales idea may not work out initially and the customer would resort to buy what he wants and not what you offer. But next time he will certainly keep in mind about your offer. You do not have to manipulate their mind and force anything on them. Make your upselling conversation very affective so that they remember you for future refrence. Nurture the lead and stop when you need to, so that develop a positive attitude towards you.
Know your customers mentality and then upsell. Gain their confidence and have a friendly approach towards them to make your marketing goals fruitful. These are some measures that can be adopted to upsell.
Images courtesy of mspmentor.net
About guest bloggers
Sarah Johnes working at Just Validate as a marketing head specializing in append services and email verification