This guest post is by Loretta
SMM means Social Media Marketing, and is a big part of online marketing in general. It is a good idea to have a well rounded and full online marketing campaign. You should really work to make sure that social media is part of your online marketing campaign, because even though it has a limited potential (at the moment), it is still receiving a lot of interest from the online marketing community.
It may simply be a case of putting yourself besides the bigger advertisers, because you will look weaker if you do not. The amount of direct traffic you will get from social media is difficult to judge, but if you are trying to direct sell via social media, then you will fail. Here are a few tips for you, for if you are new to social media marketing.
1 – Listen to what is being said before you market
Do not jump into a social media site with your size 12 shoes and start promoting yourself from every direction. Monitor what other people are saying first, and dip your toes in the water. Say a little bit online and see what response you get. If you make a big splash when you enter social media with your social media campaign, then you risk a far bigger back splash from all the people who take exception to you. Monitor the social media sites to see what people want, and then try and swoop in and give them what they want. Once you get good at this then you can start making a bigger and louder noise on social media.
