CPM ads Facebook is a feature of online advertising. Are you still unfamiliar with Facebook ads? Facebook ads is a feature specifically designed by Facebook to advertise content that you have created. A facebook content is a content that allows Facebook users to follow or give a LIKE. A content can represent a business, product, service, individual, brand and so on.
Facebook ads make it easy for advertisers to design their own ads to suit their needs. For example, setting the target market based on gender, age, marital status, geographic area, education, hobbies and so on.
Understanding Better on CPM Ads Facebook
The calculation of advertising costs on Facebook ads is available in two models, namely CPC and CPM. Here’s the difference:
CPC (Cost Per Click) Ads Facebook
In the CPC ad model, you will be charged each time an ad is clicked by a Facebook user. There is also the determination of the cost of advertising the CPC model depending on the level of competition, the field of marketing, and the landing page of the ad to the fan page or website. For advertisers with a target market in a particular location, the estimated cost may be between $0.05 up to $5
CPM (Cost Per Mile) Ads Facebook
Whereas in the CPM ad model, you will be charged an ad fee for every 1,000 views. In other words, even if the ad is not clicked by Facebook users, you are still subject to an obligation to pay for the ad. The determination of the cost of the CPM facebook advertising model is the same as the CPC advertising model, namely the target market, business field and several other considerations. The range of fees charged may be between $0.05 up to $5
The Purpose of CPM Ads Facebook
The purpose of advertising on Facebook Ads also varies. There are brands that just want to increase their impressions and brand awareness. While there are others who want an increase in traffic, leads, and so on.
Because Facebook users are getting more and more in term of the number of users, it’s not surprising that the longer the number of business people who promote using Facebook media is also increasing. The benefits obtained from implementing digital marketing using Facebook can be said to be very profitable. Automatically if you don’t take advantage of Facebook Ads as a promotional medium and organize social media campaigns, you can be left behind from competitors.
One obvious reason to use CPC is that you are only charged when your audience clicks on your Ads. In theory you get a free impression from CPC although it is not as optimal as if you use CPM. For those of you who want the costs you pay to immediately give maximum results, besides that if you have a low budget and you don’t have time for optimization then you can use CPC for your Ads.
CPM is the cost per 1000 impressions. Impressions or impressions themselves are like the appearance of Ads that appear in news feeds, mobile news feeds and columns. CPM is suitable if you want to build brand awareness of your target audience. To set the cost, if your CPM is $1 then you will be charged $1 for every 1000 impressions in your Ads. If you choose CPM then you must pay attention to the quality of your Ads because it can bring the audience to click on more of your Ads. This is equivalent to the budget you spend on CPC. Ready to give it a try on CPM Ads Facebook? Hopefully this post gives you better understanding on it.
