Categories
Eng-Business Eng-Marketing

Clearing The Air About Geo Targeting And Geo Fencing Once And For All

While these are casual terms in our office; many people do not really understand what they exactly mean; and most Google searches out there give back results that are a bit too scientific – it would be nice to convey this article in an easy to read, applicable way; where the reader can apply both concepts in their daily life.  For example: I have an app downloaded on my phone called Zoomingo – and every time I drive past a mall, my app goes off telling me what sales are currently on and the latest trends currently at certain stores within that mall.

I cannot begin to tell you how many times I have been asked about Geo Targeting and Geo Fencing.

Being a person that many look to for answers, I must have explained this to at least 106 people in at least 110 different ways. (A few came back for a repeat performance.) Each time I have explained it, I became a bit more confused myself. The answer actually lies in the reason for wanting to know. In other words, if you are running an Adwords campaign, the answer would be different than if you have a brick and mortar store with an ecommerce website built on to it. Once you have ferreted out the asker’s intent, the question is much clearer.

There are Amish Communities in Paraguay, South America?

SHARE THIS POST



More You Need to Know

Types of Business Plan

Types of business plan is very important to know before you make a business planning example. By knowing the types of business plan, you will be sharper in determining what information needs to be conveyed in a business plan. In general, there are at least 5 types of business plans in each type of organization. […]

Read More
What Does Financing a Car Mean

Embarking on the journey to purchase a new car often involves navigating various financial options, with one common avenue being “financing.” But what does it really mean to finance a car? In this article, we’ll unravel the intricacies of auto financing, shedding light on the concept, the process involved, and what it means for individuals […]

Read More
How to Write a Provocative Headline

When writing a piece for your blog or website, it is crucial that you create a compelling headline. After all, if a reader is not enthralled by your headline, they will likely skip over your article. Yet, here are 7 tips on how to write a provocative headline to keep people interested: 1. Use numbers. […]

Read More