Technically Speaking
“Geo Targeting in geomarketing and internet marketing is the method of determining the geolocation of a website visitor and delivering different content to that visitor based upon his or her location, such as country, region/state, city metro or area code, zip code, organization, IP address, ISP, or other criteria.”
Connect It to the Dollar Sign and Watch as Comprehension Settles In
Now that I have taught my word processor five new words, let us move on to an explanation that is easier to remember and understand because it relates to your wallet and a couple of dollar signs.
Geo Targeting is the practice of using GPS to find and track customers wherever they are. It is handy when you have a physical location that your website actually points to because you can use that information to find people right outside your stores and just a few miles in any direction. Here is where it gets interesting.
Luring Traffic through Geo Fencing Ads
Refine your search and do more with it. Findingpeople within range of your store via the GPS on their mobile phones allows you to send them targeted ads, coupons, and time sensitive material to entice them in the door. If you word it carefully and make it worth their while to stop, God only knows how successful you can be. Then… it gets even better!
Creating Geo Fencing Campaigns
Spin the Geo targeting with Geo Fencing. Geo Fencing allows you to create a Geo-Fence Campaign. Create groups by sectioning off areas and locations, like on a map, specifically around your store or stores. If you do not have a physical store but have an ecommerce website, choose locations that would benefit you the most, i.e. if you sell vitamins or spa treatments, target Gyms in your town. If you sell furniture, target real estate or competition furniture stores. Target dates with your locations by sending messages that read… “Shop now for Easter!” (Or Mother’s Day or whatever holiday is coming up) “Store-wide sale featuring 25% off just .08 miles west”
Combine with Other Useful Applications to Enhance Results
You can even pinpoint your analytics by combining features of Geo Targeting/Geo Fencing with inventory enhancement applications giving your customers real time stock updates as the products sell while they are in your Geo Fence. “Just FIVE king’s easy chairs left. Sales extended until 6pm.“ This allows you to track customers that respond to Geo Targeting through inventory sales.
Knowledge is Power
Now you can see why there is so much confusion around Geo-Marketing. There is no limit to the various uses of these applications except for your imagination.
About guest blogger
Asher Elran is practical software engineer and the founder of Dynamic Search™, enthusiastic about all things involving creative marketing, CRO, SEM, and killer content.
