Infographics and Images
Do you remember how Pinterest started? Ever since the unique photo-sharing site boomed in 2011, to be included among the Top 10 Largest Social Networking Sites, developers rushed to develop similar apps while marketers took advantage of its large userbase to expand reach.
Websites like Pinterestwill continue to play a dominant role in online marketing this year. And along with the rise of image-sharing apps and platforms, infographics have become the next big thing. Characterized by a creative combination of image and factual/statistical information, infographics have proven relevant, useful, and oftentimes, even viral. They are now used as effective content marketing tools that can win the interest of consumers.
Mobile Devices
The Philippines is in the midst of a so-called “data explosion.”A growing number of Filipinos now own smartphones, tablets, and mobile devices, which they use for social networking, shopping online using credit cards, communicating, and even performing work-related tasks. It would be a huge waste for online marketers if they don’t take advantage of the potential to reach out to an aggressively growing mobile user base.
With the continuously growing popularity of mobile devices and smartphones, more businesses are expected to act accordingly—by developing mobile versions of their websites and applying responsive design for mobile platforms to enhance user experience. This also presents a great opportunity for different companies to create mobile-optimized websites and ads.
Don’t be left behind. Now that you are aware of online marketing trends expected to keep rising this year, it’s time to call your team and discuss your marketing strategy for 2014.
Above content is a guest blogger by Ryan
Ryan Del Villar is a writer at MoneyMax.ph, Philippines’ leading online comparison portal. MoneyMax is an independent and impartial comparison portal that helps individuals in making important decisions by comparing different Credit Card, Broadband, Mobile and Insurance providers.
