General Marketing Trends
Customer as Marketing Your business according to the latest update regarding marketing trends sales funnel is no longer valid at this time, Flywheel has replaced the sales funnel that focuses on the best service.
In the sales funnel, the process is more focused on how as many sales as possible or there are as many potential customers, or when you can invite traffic or visitors and then get their contacts and turn those contacts into your business prospects.
In the Strategy Flywheel, a little differently, it puts the customer in the middle. Since word-of-mouth marketing is the single most powerful marketing tactic, it is wise to not only serve your customers but also equip them with the knowledge and experience to become advocates of your brand.
Flywheel provides an illustration that the best service to customers is the most effective way in the marketing strategy of the companies themselves.
What does this have to do with your business?
Place the most priority is to provide maximum service to customers. Train and equip your customer service team to not only handle requests and issues but also provide a sense of peace, comfort and satisfaction with your service to your customers.
New marketing trends for businesses seem to be fixated on the existence of consumers. Where consumers gather, that’s where marketing trends will occur. As a business, you will benefit from simply seeing developments. Pay attention to which new marketing channels attract the attention of many consumers and then assess whether your business is right to use these new marketing channels to reach consumers.
Use your professional judgment (skills and business experience) to determine whether or not the available new marketing channels are appropriate. If in your opinion the new marketing channels are not ready, then the best bet is to maintain the quality of the product/service to customers. In the end, the quality of your business is the real marketing trend.
