With the development of today’s use of social media and the success of businesses with their sales and transactions due to social media, it has become clear that it is an important medium for companies today. Suddenly, all businesses have signed up to Facebook, Instagram, Twitter, Youtube and so on to try to reach for a better future.
However, many businesses give up after a few months, complaining that managing social media is tough work for a company that also has to manage systems and sales. This example can lead to one mistakenly thinking that social media is a freeway to instant success.
Don’t let your company fall for the mistakes some other companies make when using social media. To make social media work for you, here are 6 things to do:
Commit to Social Media Comprehensively
Social media is not like a walking in the park, let’s keep that in mind first. It takes a few minutes to register a social media account, build a profile. And it takes dedication, time and effort to manage social media that will attract consumers and get engagement with all of its posts. It often takes at least a year to master social media, and the rest is still unclear.
There are still many factors that can affect how successful your social media efforts will be, and they are not easy to do.
Commit to your social media efforts by guaranteeing you will not walk aimlessly in this marketing strategy. You need a solid business plan with clear goals, outlining the details and steps to take, a backup plan, and evaluation methods for statistics and page interactions. Being detailed about your social media marketing plan ensures that you at least have a battle strategy to execute.
Have a Brand Personality
An important achievement that social media has in general is the uniqueness in the personality shown to consumers. This is a sign of a strong brand personality. The most stunning example is what Wendy did which went viral on Twitter by being a sarcastic but entertaining person.
Show that your business is genuine wherever possible by showing personality through content, answers and so on. That will help businesses better connect with their target consumers and provide them with a unique experience.
Listen and Give, Not Just Promoting
When it comes to social media posts, there is an unwritten rule among social media marketers: the one in seven rule. This rule teaches that for a promotional post you must have 6 useful organic content as a complement. Of course, you want to let your followers know more about Adna’s business and keep it on their mind, but doing too much of that will make them believe you’re pushing your own ego.
Over-promoting your business in posts will annoy your followers and keep them from subscribing to your information.
Remember if followers want to click like, follow or subscribe because they want to see more content from you not about your business. It’s not wrong to promote your business in posts, but make sure the amount is proportional to the content that consumers like.
Useful content will attract consumers to your business because they see you as someone who cares about what consumers want.
Don’t Spread Yourself Too Deep
Today there are many social media available and in fact many have social media accounts for business purposes. You might be tempted to do that too.
DO NOT DO IT. Not only is that unproductive, but not every social media will be optimal for your business goals. As previously stated, managing social media marketing is a very dilemmatic one.
If you spread yourself too deep it will only lead to bad results. Each type of social media has a different approach strategy, such as how often to post, the number of hashtags (#) that can be used, and when is the best time for status updates. Making adjustments to your social media strategy too often too soon will set you off quickly.
Focus on a few major social media first, one to two social media is enough to start. Choose the media that you think will fit the strategy of choice. Only when you have mastered certain social media then try other new social media.
For example, if you sell clothes online, you might want to consider Facebook because it can post more characters, the ability to unify the media in posts and the features of facebook ads that will help you promote further. Next, you might also want to give Instagram a try and put some traction into the product through a stunning feed of information that showcases the personality of the merchandise.
Don’t be afraid to experiment
The mistake that many companies make when creating social media posts is to always be relevant to the main function of social media. But the versatility of most social media today means you can do any combination for a number of reasons. Video content marketing is not specific to Youtube anymore, other social media like Facebook, Twitter and Instagram are all capable of publishing video content. A tweet can be used to interact in a conversation or make a special cause known to many people.
Think outside the box. Push the boundaries. Stimulate people’s interest with something new. If you do it right, more and more people will notice the uniqueness, entertainment and usefulness of the content provided.
Maximize Content Potential
Companies leave content as it is and move on to other content after the original content. The key to social media marketing is that there are lots of ways to reuse content over and over again, especially when you’re running out of things to say or give to consumers.
By refreshing how you present your existing content through social media posts, you are not pressured to constantly think about new topics, which can be difficult when you have to manage multiple social media accounts. It also ensures that those who haven’t seen your content before will be aware of it’s existence.
Ready to Manage Social Media for Small Business Success?
Social media is not a business tool that guarantees success. Just like any other marketing strategy, managing social media requires hard work, a complete understanding of how each social media can play a role. Businesses that are willing to take the time to understand and master the game of social media will be much more likely to enjoy the benefits they deserve than thinking about social media as a means of achieving instant wins.
