Why these two strategies works?
People like to engage in social media especially facebook. My client has an advantage that people already know the organization offline. This way, I realize that the problem must be in fanpage content. If we just sharing links within the fanpage all the fans might get bored and tend to ignore it. They like something they can enjoy without leaving the facebook page. If we put links that will make them leave the fanpage it against their comfort zone.
If you want to announce a discount, don’t put links into it. But put attractive images related to it and your contact inside images so that those who interested can take note or contact directly.
In our way to boost the fanpage reach, I am suggesting my client to check his photo album to select a few to share within the fanpage. An images of your organization attending a seminar or meeting with counterpart work best to show you are real subject in earth that people can easily see or contact. Those who involved in the images most likely to give likes and shares your fanpage post. This is strong enough to spread the word about your organization to other facebook users. My client have done this suggestion consistently and here’s the screenshot on August 2014 (until today: 18 August 2014)
The right images will bring a better reach for the fanpage.
Take Away Tips
If you want to increase the reach of your fanpage consider some of the following tips:
- Combine words and images.
- Use images related with you or your organization
- Use more images post and less links share.
- Put your business message into attractive images is better than share an announcement with link.
Well, that’s what you can do to increase your facebook fanpage reach based on my experience. I hope this can help you reach better audiences too with your own fanpage. Have more tips?
