The Evidence is the Soft Drink
Super Bowl has become the biggest performance for outbound commercial advertising. The number of spectators grows every year, thus providing business with huge marketing funds the ability to reach vast number of people. Short spot usually priced around $2 million per mark. It’s an astonishing amount of money that probably ends to companies firing their most comical and creative marketing ammunition.
Then why, in 2010 Pepsi decide not to take part in advertising during the Super Bowl? Pepsi is a company who has been making quality advertisements for Super Bowl viewers for more than 20 years. The answer was quiet simple. They have another target of advertisements, the internet. Pepsi allocated a huge amount of money on online advertisements in 2010.
Pepsi’s decision is an evidence of the shift paradigm of the marketing world. If Pepsi decide to do that, there’s no reason why other business don’t. Many businesses keep to advertise the ways feel comfortable and safe. Yet in an ever-changing environment, comfortable and safe doesn’t absolutely mean profits.
