Images that are aesthetically-pleasing
Attractive images get more likes. Always post images that promote your business values and contribute to your community. When you add values to your images, people would want to explore more about your products.
Instagram comes with filters that can be overwhelming at times. Simply Measured did a research on the most popular filters used by brands. And here is the result:
14% brands use Lo-Fi filter. Valencia filter is used by 12% of brands; followed by Amaro, Hudson, and Sierra. While you can post whatever you want, you can’t deny that these statistics are here to show you the direction.