This means that you’re going to want to put your personality on display, and avoid as much of that “corporate speak” as possible. Rather than saying you’re a multi-global brand strategist responsible for turning around quarterly earnings, you should just say that you help big businesses make money quickly. Remember that this is a social media network first and foremost, and while it has business undertones people want to see the real you.
Rule two is that you should always be looking to create connections – even if you see no immediate benefit yourself
One of the biggest advantages to using network marketing – or LinkedIn as a social media platform – is that you can connect people who wouldn’t have hooked up with one another in the past. This allows you to become a tremendously influential person in your industry, even if you’re not directly benefiting from the deals or relationships that you are putting together.
Think of yourself as a business matchmaker, a problem solver above all else. Using LinkedIn in this way will allow you to create amazing connections throughout a number of different areas in your industry – helping you to “grease the slide”, if you will, when it comes time to put your own deals into action.
Rule three is that to make a big splash – and get noticed on LinkedIn – you’re going to need to be at least a little bit “larger than life”
Most people are uncomfortable really talking themselves up or putting themselves out there – even in a business setting – but you have to remember what you’re up against the moment that you dip your toe into the LinkedIn environment. You’re trying to garner the attention of influential people in your industry, but you’re not the only one.
Literally millions and millions of other people will be in direct competition for that same sliver of attention – and you need to be sure that you stand out from the rest of the pack. There are a number of different ways you can go about doing this, but the best one is to become just a little bit larger than life. Put out fantastic content that is a little bit controversial, don’t be afraid to stick to your guns about your beliefs as far as business is concerned, and go above and beyond what everyone else is willing to do to really create an impact.
If you want to make a LinkedIn effective in your business to business marketing strategy, you’re going to need to be someone that can capture (and hold) the attention of influential people in your industry.
About guest blogger
Goran Stankovic is part of HGDeal’s team. HGDeal is a website that offers the latest Hostgator coupon. Has a background in international marketing, and enjoys writing about changes in the IT industry, video games, and modern business ideas.
