Adsterra and AdSense are both online advertising networks, but they have some differences in terms of their offerings and target audiences:
- Ad Formats: AdSense primarily focuses on display advertising, offering various ad formats such as banner ads, text ads, and native ads. Adsterra, on the other hand, offers a wider range of ad formats, including display ads, pop-unders, interstitials, direct links, push notifications, and more. Adsterra tends to offer more aggressive and intrusive ad formats compared to AdSense.
- Targeting Options: AdSense utilizes contextual targeting, which means it analyzes the content of a website to determine the most relevant ads to display. It also offers some additional targeting options based on user demographics and interests. Adsterra provides similar targeting options but also includes more advanced targeting parameters, such as device type, operating system, and more granular geo-targeting.
- Approval Process: AdSense has a rigorous approval process, and not all websites or publishers may be eligible to join the program. Google has specific quality guidelines and policies that must be met. Adsterra has a less stringent approval process and generally accepts a broader range of publishers.
- Revenue Share: AdSense offers publishers a revenue share model, where publishers receive a percentage of the revenue generated by the ads displayed on their websites. The revenue share percentage depends on various factors and is determined by Google. Adsterra also offers a revenue share model, but the specific percentages may vary depending on the publisher’s performance and the ad formats used.
- Brand Safety: AdSense places a strong emphasis on brand safety, ensuring that ads are displayed in a safe and suitable environment for advertisers. Google has robust systems in place to prevent ads from appearing on low-quality or inappropriate websites. Adsterra, while also focusing on brand safety, has had instances of lower-quality ads or more aggressive ad formats that may not be as appealing to all advertisers.
Ultimately, the choice between Adsterra and AdSense depends on factors such as the nature of your website, your desired ad formats, and your target audience. AdSense is generally considered more suitable for mainstream publishers looking for display ad monetization, while Adsterra may be more appealing to publishers seeking a wider variety of ad formats and targeting options.
