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Eng-Marketing

10 Steps Process for Writing Website Copy That Converts

Writing effective website copy isn’t just about stringing together words—it’s about compelling your audience to take action. Whether you’re aiming to increase sales, gather leads, or boost engagement, your website copy plays a crucial role in achieving these goals. This guide outlines a comprehensive process for writing website copy that converts visitors into customers. 1. […]

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Eng-Marketing

How to Trick Your Brain Into Being More Innovative

Innovation isn’t just about talent; it’s a mindset that can be cultivated and nurtured through specific techniques and practices. By understanding how our brains work and employing proven methods, you can enhance your creative thinking abilities significantly. Here’s a guide on how to trick your brain into being more innovative. Understanding the Creative Process Before […]

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Eng-Business Eng-Marketing

How Elon Musk Does Sales Pitch to Invite Advertisers to X and How It Might Fail

Elon Musk, the unpredictable billionaire, found himself in Cannes, France, at the prestigious Cannes Lions advertising festival, where he was on a mission: to court major advertisers for his platform, X. However, his efforts took a rocky turn during an interview with Mark Read, CEO of WPP, a leading marketing firm. Read didn’t hesitate to […]

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Eng-Business Eng-Marketing

How is a Post From a Social Media Influencer Different than a Comment From a Regular Consumer?

Social media has become a primary platform for social interaction, communication, and marketing in today’s digital era. Among the various types of content, posts from social media influencers and comments from regular consumers have significant differences in terms of context, purpose, and impact in influencing audiences. Let’s explore the differences between the two. Post from […]

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