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Eng-Business

How Restaurant Week Became a Lifeline for the Restaurant Industry: A Review of Research on Marketing, Stakeholder Management, and Post-Pandemic Recovery

Introduction In the summer of 2021, many restaurants across the United States faced a strange contradiction. Dining rooms were reopening, customers were eager to go out again, and cities were buzzing with optimism—yet countless restaurant owners were still struggling to survive. The scars left by the COVID-19 pandemic ran deep. Thousands of restaurants had closed […]

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Eng-Business

The New Blueprint for Business Scale-Up: How Go-To-Market Engineering Drives Explosive Growth

Scaling a business used to follow a familiar script: build a product, hire salespeople, invest in marketing, and grow step by step. But today, some of the fastest-growing companies are rewriting that playbook entirely. One standout example is Clay—a startup that transformed from near-zero revenue into a multi-billion-dollar company by rethinking how growth actually happens. […]

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Eng-Business

Digital Transformation Strategies for Enhancing Organizational Resilience and SME Performance

Abstract Digital transformation strategies have become a central mechanism for firms seeking resilience, competitiveness, and long-term sustainability in uncertain environments. This article synthesizes recent scholarly literature to examine how digital transformation strategies influence small and medium-sized enterprises (SMEs), particularly in the context of crises such as COVID-19. Drawing on interdisciplinary research, the study highlights the […]

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Eng-Business

Urban Mining Explained: A Critical Review of Concepts, Processes, and Implications for a Circular Economy

Abstract The increasing demand for critical raw materials, coupled with environmental and geopolitical constraints on conventional mining, has intensified interest in alternative resource strategies. Urban mining—the recovery of valuable materials from waste streams in urban environments—has emerged as a promising approach within the circular economy paradigm. This paper provides a comprehensive review of the concept […]

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