Basically, designing a user friendly website (or anything, really) can make or break your business. Unless tech savvies and gurus are your target demographic (or generally people who like to tinker around and about) going user friendly is the shortest way to success. After all, the average user doesn’t want to waste hours on end looking for something on your insanely complex website. Sure, it may look awesome, but remember – people are busy, which means that too much flash and design gimmicks are more likely to irritate than impress your potential clients.
Advantages of creating a user friendly website
The advantages of creating a user friendly website are numerous and I will explore the most important ones in detail. You should know that according to a recent study, 11% of the people who regularly purchase goods online have reported that they have abandoned purchases due to website complexity ranging from required registration to requiring too many personal details or too complex of a password. 11% might not sound as much, but it really depends on your revenue. If your revenue is significant, then those 11% are a lot of cash you could pocket by simplifying your site. Of course, that’s not the only advantage. Like I said, there are several benefits.
9 replies on “Advantages of User Friendly Designed Website”
Of course, there are lots of benefits to design a website with the users in mind, make it user friendly and easy to navigate. A website which is not user friendly will only drive your visitors away!
If you are using WordPress, it’s easy, just choose a professional or premium theme. 🙂
Hi Jasmine,
That’s so practical decision. If we have enough budget then choose professional themes is a great idea to take since most of them are user friendly.
Thanks for leaving us feedback 🙂
yes !!! it is really a nice piece of information,,, this seems to be helpful a lot.
thanx for such information.
Hi Rajat,
Good to see you here :). Thanks to Rose who write this post. Glad you find it useful
Hi Rose,
Wow 11% of users; that may not sound like a lot but if you fall into that category of not having an easy to navigate site, then you could be hurting your business.
I agree with you, if I stumble upon a site that is not easy to navigate and I can’t find what I’m looking for…I usually hit the back button and go somewhere else.
Thanks for sharing these tips, I know that they will help people out when designing their website.
@Susan, thanks for stopping by and sharing your feedback 🙂
Yes, with WP is much easier. Thank you for the comment Jasmine (:
Thank you Rajat, I really appreciate it 🙂
Thank you Susan 🙂