Social Media has become one of the most influential marketing tools for businesses and entrepreneurs in the modern age.
Without it we would still be selling ourselves in the traditional egotistical way of ‘we’re the best’ advertising,rather than being able to explain how or why.
This new online era has helped brands connect with consumers and engage with them on a far more personal level, and as a business this is one of the best forms of marketing.
The trouble comes however, when we overload the social streams with salesy pitches in a rushed effort to ensure we’re seen, without thinking about the consequences.
It’s so easy to overload various social sites with the same message when in reality it could be the same message but formatted in different ways.
Even using this scatter approach may affect your overall marketing, as your customers may not be using those platforms.
Before you begin your social media campaign it’s beneficial to look into each platforms statistics so that you have a clear understanding of where your customers are most likely to be found.
Set A Goal
With any social media campaign set a measurable goal and give a date of when you would like to achieve this by.
This could be anything from more page likes, more post shares, to even more sales and leads through Facebook.
Put a number against your goal so you have an idea of what you need to be hitting.
Using this targeted approach will ensure you’re getting the most from your campaign and give you a clear vision of how you hope to do this.
8 replies on “3 Steps to Make Your Social Media Measurable”
I like the idea of a tiered ranking system for measuring social media engagement, and I agree that how each business implements it depends on the context of the campaign or the social platform itself, as you noted. For example, a RT might not be as valuable in cases where you’re trying to elicit specific feedback about a new product launch—a reply would be much more valuable. However, if you’re trying to spread the word about a new service, shares could be given more weight than replies. (And I’d want to try and filter “meaningful” replies as opposed to off-topic theadjacking posts which are all too common). Liking seems fairly passive and doesn’t seem as useful a measure of engagement.
The success of every effort lies in how good the person can review and analyze his efforts. Same work for social media. To gain success in social media presence or campaign, everyone need to analyze their strategies. Learn from mistakes, give try to new things and establish relationship with followers on social media.
That’s right, evaluation is what makes difference in mostly everything.
Agree with that. Number of likes not giving the real picture of success in social media campaign
Hi,
Nice Sharing
Thanks For it keep up it.
like this master
I think the most people didnt do the analyse one, same with me, because we need to set up our goal again and forgot to analyse, but I try to analyse with the tools
Nice tips,
Well I always believe we must set a goal which make us achieve it. Setting goal is the first step for all projects we do.
Thanks