Landing page examples is a great source of inspiration for your online business. A landing page is a web page that is specifically designed to direct visitors for commercial purposes, such as offers, and other forms of business.
There are two types of landing pages based on their purpose:
#1 Lead Generation
Lead Generation also includes Call to Action but visitors don’t have to move to another page (one click) if they want to convert. In addition, Lead Generation functions to collect site visitor data in the form of an email address if they fill it out, this data can be used to carry out promotions by sending offers, promos, news, ebooks via email. Read: What is Lead and How to Generate Lead?
#2 Click Through
In contrast to Lead Generation, Click Through actually entices visitors to click on other pages. Usually Click Through is found on many e-commerce websites, you can use it to display a complete product or offer so that your potential customers can be provoked to see your product.
Landing Pages have two functions for marketing. First, collecting data on potential visitors (leads), this is what businesses can use to retarget leads because they already have customer data as a reference that visitors are expected to buy products in the future. Then the second function is to speed up transactions. Because this Landing Page is made specifically to invite potential customers to take a business action, the Landing Page must be supported by good Copywriting techniques to get more customers faster.
Read: Advertising Business Model
5 Landing Page Examples
Landing Page Examples: Property
The Landing Page for Property Business used above is very good because there is a search menu for your properties based on the category selected by the user. Indirectly, they are led to see property products from you and make users “tempting” with the choice of categories offered. That way, users will also be sure to see all your products to find out prices, and more. You can also implement a landing page like this for your property business.
Landing Page Examples: Coffee
This sample landing page is perfect for a contemporary coffee business. The illustrations in the form of cartoon lines are very flexible and minimalistic, attractive and not overwhelming. The color theme used is identical to the coffee color. The typography is very proportionate combining decorative fonts, serifs, slabs, and scripts.
To maximize this landing page theme, you can make copywriting that is catchy and easy to remember. See some affordable copywriting service to save your time below:
