Conversion rate is a familiar term in the ears of affiliate marketers. If you’ve come to this post, then it’s likely that you’ve been in the affiliate marketing world as a marketer for some time. Therefore, there is no need to discuss various other things in affiliate marketing and let’s focus on conversion rates.
If you are new to affiliate marketing then you will be grateful if you find this post. Conversion rate is very important for several reasons:
- Shows you the correct product to promote;
- Shows you the correct audience; and
- Shows you the correct marketing strategy being done.
Conversion rate is valuable information for affiliate marketers because it shows that your efforts are working. The costs you spend to generate conversions are not in vain and therefore you can maintain the marketing strategy being used. And most importantly, you now have room to develop a new marketing strategy for:
- Adding product lines to promote from the same vendor as an affiliate marketer
- Increase the number of vendors to promote to increase the amount of commission
My experience:
After a long time of making money online, specifically for affiliate marketing, there is a basic rule that I broke: “don’t buy/not try the products that I promote as an affiliate marketer“. This method perfectly works because:
#1 You found the right vendor
All vendors are very good, but in fact there are only a few vendors that attract consumers to actually make transactions. There is no definite formula for this, as an affiliate marketer you can only do trial and error, note on your progress.
#2 You found the right affiliate marketing program
Providers of affiliate marketing programs are also very influential. They will track the clicks of each visitor you generate, record the number of conversions and the amount of your commission, and ensure billing to vendors. Using the right affiliate marketing program provider is very influential on your efforts to make money online as an affiliate marketer.
There are many trusted names out there that run affiliate marketing programs, in fact every country or region may issue affiliate marketing programs.
#3 You found the right audience
Conversion rate information shows that you found the right audience. If you rely on SEO, this aspect is very important. If your conversion rate on your affiliate marketing is good enough then your SEO strategy is worth maintaining. Not all affiliate marketing programs are suitable in every country, again, you have to do trial and error to make sure. For me who lives in Southeast Asia, the program that generates the most conversions is the program from involve. There are many programs available ranging from clickbank, commission junction, amazon and so on.
The Conversion Rate Formula
My trial and error results show if the vendors who join the involve network and provide affiliate commissions match my audience. If your audience is in Southeast Asia, maybe this will work for you too. Your task is to find a suitable program for your audience, join the program and do trial and error.
