Local SEO has become increasingly more important for businesses of all sizes and with relativity small amount investment you can ensure your business achieves more search engine visibility.
Local SEO is much easier to achieve compared to a national or international approach as the keywords are targeted which makes them less competitive. With this mind, AddPeople the digital marketing specialist have listed 4 top tips to help you get started on your local approach.
Make Your Mark on the Map!
Getting listed on Google maps is the first step to local success. The listing is free and will allow people who are searching on Google and Google maps to see the details of your business. Make sure you fill out as much information as possible and include a link to your website as this will hopefully drive relevant traffic. Your Google listing will also allow customer to leave reviews so encourage happy clients to add their positive experience to your listing.
It’s not all about Google
Google is not the only place users search for businesses. AddPeople recommend using other local directories such as yell and yelp as they tend to be popular so it is important to make sure that your business has a presence there too. It has also been proved that been listed in other local directories will help improve your Google places ranking!
Get involved locally
Business need to get involved with their local online community and contribute regularly to local websites and forums. This will show the search engines that your business is relevant to your local area and especially if you can manage to get some back links to your website however be careful not to participate in an spam link networks or communities as this could result in your website been penalised.
Read: How to Buy Backlinks for SEO
Join the mobile revolution…
According to a recent study by Google, 95% of smartphone owners use their device to search for local information. Business owners need to make sure that your website is mobile friendly so that the users can browse with ease and find all necessary information.
It is important to remember that users searching localised terms are much more likely to convert as often they are already in the area of the business they are searching for. Local SEO is vital part of every SEO strategy especially for small business owners as it gives them a chance to gain higher ranking then their international competitors in their local area.
What do you think? How to Success Local SEO? Please share your experience in comments
About guest blogger
This post written by Oliver Shiel who works in the marketing and communications sector for digital marketing specialist, Add People. Follow them on twitter @add_people for more information.
