Plan It
Once you understand what you hope to achieve it’s time to start planning a campaign that will help you reach this goal.
Doing your research as to when is best to post on various social media sites is just one element in the recipe for social success.
Having the tools to help you do this will also increase the conversion rate of your posts.
Sites such as Hootesuite, Tweetdeck or Sprout Social, are all useful for scheduling your activity so that you can plan ahead and not have to worry about posting during your busy day.
Creating a variety of engaging content to include text, images and video, will also keep your followers interested in what you’re doing, and hopefully create the desired reaction.
Whichever content you use just ensure that it’s related to your goal.
Is there a call-to-action to make them pick up the phone?
Is there a link to your site or product that you’re promoting?
Be mindful of what you want your audience to do.
Analyse It
Tracking the success of your social campaign is the only way you’re going to know if all your hard work and effort is paying off.
Reports are available from most of the scheduling tools mentioned above, which can help you analyse which posts have been most popular and which have gained the most interaction.
This can help you to see which types of content your audience prefer, so can improve and amend your campaign accordingly.
Systems such as Google Analytics is one of the most popular methods for tracking website conversions through social sites. However there are also other systems that can track specific numbers related to your social sites so that you can track a phone call after a follower has found you from Facebook.
With so many advances in social media, businesses can embrace these platforms to boost their business without a huge marketing budget. Even small businesses are no longer the under dogs thanks to getting savvy with social media.
Guest post by David A. Walker from http://www.calltracks.com/blog/infographics/do-phone-calls-convert/
8 replies on “3 Steps to Make Your Social Media Measurable”
I like the idea of a tiered ranking system for measuring social media engagement, and I agree that how each business implements it depends on the context of the campaign or the social platform itself, as you noted. For example, a RT might not be as valuable in cases where you’re trying to elicit specific feedback about a new product launch—a reply would be much more valuable. However, if you’re trying to spread the word about a new service, shares could be given more weight than replies. (And I’d want to try and filter “meaningful” replies as opposed to off-topic theadjacking posts which are all too common). Liking seems fairly passive and doesn’t seem as useful a measure of engagement.
The success of every effort lies in how good the person can review and analyze his efforts. Same work for social media. To gain success in social media presence or campaign, everyone need to analyze their strategies. Learn from mistakes, give try to new things and establish relationship with followers on social media.
That’s right, evaluation is what makes difference in mostly everything.
Agree with that. Number of likes not giving the real picture of success in social media campaign
Hi,
Nice Sharing
Thanks For it keep up it.
like this master
I think the most people didnt do the analyse one, same with me, because we need to set up our goal again and forgot to analyse, but I try to analyse with the tools
Nice tips,
Well I always believe we must set a goal which make us achieve it. Setting goal is the first step for all projects we do.
Thanks