Copy writing vs content writing is an important statement for business people that want to be success creating sales. What is copywriting? Such a question may come to your head if you are new to business or struggle with one. Copywriting is a way to increase sales by making the right content. Even though it sounds simple, copywriting has a big role for business. Learning copywriting especially from the technique, will make your marketing process more effective.
What Is Copy Writing?
Copywriting is the right writing technique to get people to buy a product. The notion of copywriting also includes all efforts to influence people to do something. For example, trying certain apps, joining free memberships, opt-in into email subscribers, and more.
Even though copywriting is an integral part of digital marketing, copywriting has started from the offline promotion era. At that time, copywriting was used in making advertorials, sales letters, billboards, and others.
Now, learning copywriting is increasingly important. Especially, when copywriting techniques can be applied to make any kind of marketing approaches.
Copywriting techniques may be applied into several media such as:
• Text on landing pages
• Blog articles
• Email newsletters
• Social media posts
• Headlines and meta descriptions in Google search results
• Paid advertising on Google and social media
• YouTube video titles and descriptions
Understanding above explanation, you may get confused on what really the difference between copywriting and content writing.
Copy Writing vs Content Writing Simply Compared
What is Content Writing?
Content writing is a process for producing content and sometimes it is intended for marketing a product. Content writers are often associated with blog posts and landing pages on websites.
Content writing generally takes a longer form, focuses on information, educates or entertains readers. Examples of content writing are articles, social media posts, blog posts, and website content.
What is Copywriting?
Copy writing can be interpreted as an activity that uses writing for advertising material. Copy writing focuses on engaging readers and selling brands. Sometimes in short form, appearing in advertisements for a product, taglines and other similar types of marketing copy.
Here is copy writing vs content writing in a simple comparison:
| Content Writing vs Copy Writing |
Content Writing | Copy Writing |
|---|---|---|
| Purpose | Educate, provide information and entertain viewers |
Persuade viewers to do something (buy, signup, try, download, etc) |
| Output | Article, social media post | Advertisement, tag line, marketing content |
| Placement | Blog, website, social media | Billboard, social media, website, TV |
