As a marketer there is a high chance that your number one concern is customers. You’ve probably read and heard a million and one ideas about how to build relationships, retain customers, create a list of potential customers, and inspire consumer loyalty. But the real question is, “How to convert prospects into customers?”
There are a lot of people out there who see your ads, think about them, and maybe even say, “I ought to…” They’re just waiting to be assured to do something about it. It is obvious that there is something you can do to get them moving!
Improve The Offer
No one can pass up the deal that’s “too good to resist.” Think about it… how often do your customers want your product, but just want something else a little more? That leaves you with a long list of “almost sales” that have the potential to be converted into real sales and profit. Sweeten the deal. Make the offer so good they can’t resist it.
Now, I’m in no way recommending that you drop your prices to sweeten the deal. You can just as easily load it up with extras to increase the perceived value without cutting away at your profit. Bonuses motivate sales, maybe even more than cut prices.
Don’t let them lollygag. Yeah, get them into the store pronto with a deadline. They may have to put a competitor’s purchase on hold to get your deal, but hey… what’s wrong with that?
