For all online businesses that are trying to make sales through a website, increasing visibility on the World Wide Web is of crucial importance. Google Analytics is a platform that actually allows you to track the number, and kinds of visits to your website, and provides you with an array of similar information – such as how many visitors return for a second look, how many visit from mobile phones, just to name a few. Having this kind of information literally at your fingertips can be invaluable when you want to draw up a solid marketing strategy for your brand. Here are a few simple tips on how to use Google Analytics to improve your online marketing campaign.
SEO for more hits
One of the most interesting features of Google Analytics is the search engine optimisation option, called SEO. This actually lets you see which keywords are attracting the most number of visitors to your site, and which ones are duds. Once you know this, you can use the keywords to your advantage to increase the footfall on your website. Take this route: click on Traffic Sources, choose the Sources option, then click on the Search tab, and select Organic. This will give you a detailed list of the kind of search words that lead to visits to your site.
Using the statistics, you can reinforce the use of the popular keywords on your site content. Also, once you know what kind of searches are leading people to your website, you can customize your business plans – whether in the form of new products or fresh marketing strategies – based on that information. Sometimes you’ll realize that searches for things you didn’t expect are leading people to your website. This kind of feedback could be invaluable, allowing you to expand, or even limit your services or tweak the content on your website.
