This guest post is by Dynamic Gift
Nowadays all anybody in the advertising space is talking about is digital media. As everything has moved online so has the majority of corporate advertising budgets; though the sudden influx in this direction (and departure from traditional advertising methods) has opened the space up to anybody looking to really make a difference to their customers (and potential customers) by connecting with them on a deeper level.
The old saying goes; if anybody else zigs, zag. In this case, when all the other big corporations are moving the majority of their advertising budget online, you can make a huge impact when you instead decide to double down on real world advertising, proving to your customers that the personal touch is still alive and well.
Four ways, specifically, in which you can make the most of your real world advertising budget are:
