Promotional gift suppliers or may be some called it company souvenirs is not a waste of budget. It is actually effective marketing media. We need to realize that in fact digital marketing has not completely replaced some of the things conventional marketing has, such as promotional gift souvenirs. Not everything can be enjoyed digitally, brands need to use other media that can interact directly with their consumers. Because a brand loyalty is usually created from an experience that is felt directly by consumers.
Digital and conventional marketing are actually not something that should be debated about which one is more effective. Because these two media actually complement each other. It’s just how to determine or choose the most effective promotional media in one situation, that’s what we have to understand carefully. From there we can find out which media we better use and or which media we can combine, both digital and conventional.
5 Reasons Every Business Needs Promotional Gift SuppliersĀ
You don’t need to create promotional gift yourself, you just need to find suppliers with the best price. Promotional gift is effective marketing for your business. Why is it said to be effective? Because promotional gift have unique characteristics and advantages from other promotional media, such as:
1. Personal Proximity
Promotional gift can be objects that are present to the most personal side for our consumers. That is an object that is often seen and often used by in everyday life. The promotional gift may not be able to directly speak and convey your offer. However, promotional gift can implicitly convey messages to the minds of consumers.
For example, our business is in the health sector and our target consumer is someone who often exercises. Marketing messages about health from our brand can be conveyed through a promotional gift in the form of a tumbler or drinking water container.
Promotional Gift Suppliers | Description |
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Custom Logo Digital LED temperature display vacuum flasks thermoses $1.98 – $2.54/piece 10 pieces (Min. order) |
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Promotional Gift Suppliers | Description |
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Custom Logo Infuser Thermoses Stainless Steel 2 – 2999 pieces $3.50 3000 – 99999 pieces $3.00 >= 100000 pieces $2.00 |
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2. Brand Repetition
In the branding strategy, there is a term known as brand repetition. More or less the point is a strategy to stick a brand by displaying the brand in the minds of consumers repeatedly. For example, something like for example a bakery company brand that sells by walking around the complex while playing its jingle.
Repetition that is visible, audible and felt by consumers has proven to be successful in instilling brand awareness in the consumer’s subconscious. We can do the same with promotional gift. When our brand is attached to the things that are seen and used by them. Unknowingly our brand stuck in his subconscious.
Promotional Gift Suppliers | Description |
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Custom Logo Corporate Gifts 100 – 999 pieces $0.80 >= 1000 pieces $0.26 |
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3. Functional
One of the characteristics of consumers in this era is lazy to be sold. They are quite tired of hearing offers or advertisements from various places. Brands need to be more subtle and creative in promoting. How do you make the selected promotional strategy and media convey the message and remain attractive to the target audience, but not seem hard selling?
Select promotional gifts that are functional and useful for consumers can be the right choice. They will certainly be happy to receive the company souvenirs that are useful according to the function and benefits of the souvenir.
Promotional Gift Suppliers | Description |
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Custom Logo Promotional Gifts 100 – 999 pieces $0.50 >= 1000 pieces $0.10 |
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4. Long Lasting
Each promotional media has a duration. Advertising on TV only takes an average of 30 seconds at a time, or a maximum of a few minutes per day. Making an event for promotion can only be a maximum of a few days. Making a status or posting on social media, you can estimate for yourself how long it will last on the timeline and still invite interaction. In conclusion, the media above on average have a relatively short duration.
Business promotional gifts? As long as the item is still functioning and being used, during that time the souvenir will become our promotional media. That’s the advantage of this media compared to others.
Promotional Gift Suppliers | Description |
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Graphic customization Customized packaging $0.50 – $3.00/piece Minimun order requirements |
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Let’s take a simple example, namely the calendar, by making calendar souvenirs for at least one year, your business can become an agent for conveying marketing message to consumers.
5. More Economical
Price may be a relative thing for some people. However, as mentioned in the previous point, if we use TV media for just 30 seconds of advertising, we may have to spend tens of millions. Or the media that are currently popular, namely Facebook ads and Google ads. How many hundreds of thousands should you spend per day to get the best results. With the right promotional gift suppliers? With the price of tens to tens of thousands, you can promote for months if not years.