Every year, more and more business owners are seeing the benefits of online marketing—and year after year, developers and advertisers are coming up with new developments to change the way we market online, as well as measure ROI. We constantly hear about new channels, tools, roles, and platforms that promise great potential,not just in reaching consumers, but in influencing them as well.
The following are few trends we can expect to see more businesses adopt in their online marketing strategies:
Content Marketing
Content marketing is audience-focused and fosters engagement with your target market. This trend will only keep rising this year. As shown by Business2Community.com through an infographic, more business are realizing the importance of content in forming an effective marketing strategy.
The best way to take advantage of content marketing is of course, by producing original, useful, and high-quality content—on a regular basis. Inbound content marketing and content creation can boost traffic to your website, which could boost your page rank.
Blogging, an essential aspect of content marketing, remains to be a popular way to generate new leads. If used strategically, a supporting blog can help your website stand out from competition.
Search Engine Optimization
Search engine optimization (SEO), like content marketing, is another online marketing trend that is not likely to go away anytime soon. SEO helps you increase traffic to your website and for you to reach a bigger audience in a cost-efficient way. Compared to advertising with Google Adwords, SEO costs you less because its methods are focused on creating organic listing—which is free—as opposed to using Google Adwordsand paying a monthly fee.
Adwords can help you boost site traffic within a short span of time. But would you rather choose a short-term investment or stick to a technique that provides a long-term advantage?Search engine optimization may not show immediate results but when your SEO efforts pay off, the results last much longer.
