The best part of blogging is when we can have business with everyone around the globe. One of the business chances that arrived recently to me is to provide assistance to build and to manage a fanpage. This is very interesting because I’ve talked about it previously.
Facebook is still a good place to interact with people around you especially to talk about the purpose of organization. A fanpage can help you in many ways namely spread the word, build awareness, or increase sales.
So within this post, I like to share what I’ve done with my client’s fanpage, why do I do that strategies, and what’s the result. Before we go through the explanation, let’s understand first what kind organization you are trying to develop using a fanpage.
Type of Purposes in a Fanpage
Why this is matter? The answer is to predict how far you can go with your fanpage.
There are actually two kind of purposes : profit and non-profit. If you are trying to exist through a fanpage to gain financial profit, then you are into “profit” category. If you are not trying to gain financial profit, then you are into “non-profit” category, as simple as that.
Fortunately my client is in for financial profit. My first thought is that you will have easier way to achieve good result in a fanpage if you are into “non-profit” category. But, I don’t have any experience yet in dealing with such a fanpage.
What Makes Your Fanpage Reach Better Audiences?
Before we go, I need to say that I have the permission from my client to include some fanpage data for this post without exposing screenshot explicitly due to unquestionable reason.
Now, let’s go inside the topic.
If you’ve read my previous post about fanpage engagement (study case) you will realize the importance of the types of content to be shared within the fanpage.
Images and pure words work well enough.
In July 2014, I only share links in my client’s fanpage. It is not only a link but also some words and picture include to encourage click. It is not working as I expected. The engagement was very low and the reach was minimum.
Take a look on the screenshot below:
As you can see from the screen shot above, the engagement was very weak. Reach was below 50, likes only show 1 to 5 while post clicks 0 to 5. It is absolutely not what everybody in the organization expected. So I have to bring some fresh wind to the situation.
Basically I am implementing the combination of images and pure words. The aim for this swift is to reach more audiences.
